The classification advantage

Best-of-breed data classification

Embedded within SAx are comScore’s industry-leading classification dictionaries. The comScore dictionaries are the gold standard for measuring global digital activity, and are used to translate URLs into reporting entities that are meaningful to consumer marketing and advertising industries for media planning, buying, and selling internationally.


SAx classifications are the most accurate in the industry, providing the highest level of worldwide coverage


SAx classification goes deeper than traditional domain-level classification engines.


SAx classification is based on dictionaries that have been developed and refined for over 17 years by teams of real people (not computer algorithms)


Sax classification definitions are updated monthly and distributed across our entire customer base.


SAx classification techniques follow a rigorous and structured approach to ensure that consistency of classification is maintained across the entire set of properties.


SAx classifications can be customized per operator to provide even greater classification depth or coverage, as required.