SAx Location

Subscriber location analytics designed for Data monetization

Create new revenue streams providing your enterprise customers with unique subscribers’ insights

Indoor and outdoor metrics combined with Telco profiling for a single customer view

SAx Location analytix is a services offering that provides retailers, advertisers and others the opportunity to get a single customer view and reconcile offline and digital behaviors.

The SAx Location platform connects Telco and sensor data with enterprises’ operational applications such as CRM, DMP, website and others.

Develop new partnerships with a wide range of industries

SAx Location provides a single customer view that reconcile offline and online behaviors: Retailers can now measure Store Visit driven by the digital media spent, understand in-store patterns on a mobile device or digital usage patterns prior to the visit. SAx Location analytics helps Retailers increase store visits and performance through better profiling and advanced metrics on traffic, customer patterns and campaign conversion.

Knowing who visits the store is key to set up more personalized campaigns – target, message, moment, device – and boost campaign ROI.

Advertsising location insight and behavior analytics

Leverage SAx Location analytics to provide a better consumer experience along with an optimized ad ROI. Give agencies and advertisers the ability to push hyper-local-targeted advertising.

With SAx Location, agencies can access a layer of micro-location data on top of Telco and other profiling data to better target a campaign ensuring message delivery and timing match with consumer home/work locations, online and offline shopping habits, travel locations, interests and more.

Tourism and transport location insight and behavior analytics

SAx Location provides traffic and profiling analytics to Transport and Tourism actors.
With the ability to better understand traffic in venues, train stations and public transportation we can answer questions as : How many passers-by and passengers? What are their behaviors? Their profiles?

With SAx Location, Telco operators can help public facilities clients in their day-to-day operations by offering in near real time passengers count and profiles on easily accessible dashboards. A key asset for venues capacity calculations, evacuation plans, mass events logistics and others.

Track traffic patterns

Understand customer profile even if no purchase

Monitor Time Spent in store

Generate online metrics in the offline world

Calculate campaign effectiveness

Get accurate location metrics down to a meter

We provide operators with new technologies that add proximity insights to their network macro location subscriber data giving them the capability to bridge digital, outdoor and in-store experiences.

Customers with mobile phones that come within range of SAx Location sensors can be identified, and their traffic patterns can be linked to Telco data to get a 360 customer profile:

Online behaviors and interests
Demographics
Home and Work locations
Movement analysis

Understand your subscribers. Monetize their experience.

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SAx Lite

Subscriber Analytix at a glance

Subscription-based reports offering subscriber analytics essentials.
Cost effective introduction to analytics

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SAx Cloud

Subscriber Analytix in the cloud

Access full suite of SAx applications in our secure cloud
Quick to set up, no infrastructure impact

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SAx Components

Subscriber Analytix enrichment and modeling components

Integrate best-in-class methodologies into your data flows
Understand user engagement, categorize traffic and devices

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