25th January 2017, London – ip.access has today entered into a new strategic partnership with Inovvo – the provider of next generation big data analytics applications. The partnership brings Inovvo’s advanced analytics capabilities together with ip.access’ Presence micro-proximity location data service.
By expanding the insights that Inovvo’s Subscriber Analytix platform provides with ip.access’ Presence data – combining online data with physical web micro proximity – the companies’ operator customers will be able to drive new data monetisation use cases from their spectrum assets and provide a range of unique, high-value services to their enterprise customers on an unprecedented scale.
ip.access recently launched a major update to its Presence data monetisation service with the release of its next generation sensor, enabling businesses to extract even more value from the location data that the solution delivers. By integrating Presence with Inovvo’s analytics software, ip.access’ customers will be able to benefit from advanced analytics capabilities, delivered by a leading big data vendor.
Commenting on the partnership, Joseph Khalil, CEO, Inovvo, said: “Mobile operators are already capitalising on the location data collected by their macro network, but there still remains a huge opportunity as the value of location data significantly increases when derived from highly detailed location sets.”
Malcolm Gordon, CEO, ip.access, commented: “Presence has been developed as an end-to-end data monetisation solution for operators worldwide. Now through the Inovvo partnership, we’ll be able to offer our customers an additional layer of analytics and insight on top of the core Presence solution, as well as increase our market exposure and expand our reach to global mobile operators.”
Headquartered in the United Kingdom, ip.access originates the best-in-class wireless solutions that maximise the value of radio and data assets via disruptive business models. The company has products and solutions live in over 100 customers’ networks around the world.
ip.access’ Presence service is the only field-proven solution specifically focused on driving carrier data monetisation strategies based on micro-location. Delivering critical data micro-proximity data across the broadest set of use cases within a flexible privacy and permissions framework, Presence has been selected as sole vendor for a number of global telco, financial services, retail and IoT customers.
Inovvo, a leader in wireless network analytics, answers the challenges that operators face today in marketing, customer care and network planning. Inovvo improves operator interactions with their subscribers and enhances customer experience by providing on an individual basis detailed analytics and deep insights into behaviours, interests, usage, and network performance. Empowered with the
Information, Inovvo gives its clients the means to create a personalized subscriber experience resulting in minimized churn, improved ARPU margin and increased loyalty.
Jhanvi Gudka / Rachel Nulty
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